Toonz Media Group, India’s premier animation studio, has launched MyToonz, a complimentary streaming channel now accessible via LG Smart TVs throughout India. The FAST channel—powered by technology from streaming infrastructure provider Amagi—marks the animation company’s deliberate expansion into the connected television market, with expansion plans globally over the next few years. The service will begin by targeting Southeast Asian markets including Malaysia, Singapore and the Philippines, before moving into North America, Europe and the Middle East. Built on Toonz’s vast catalogue of over 25 years of animation production, MyToonz offers a carefully chosen range of family entertainment including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a significant force in the rapidly growing FAST streaming sector.
A Fresh Age for Complimentary Streaming TV
The introduction of MyToonz marks a notable change in how content creators are handling distribution in an ever more fragmented media landscape. As conventional TV watching patterns keep declining, especially among younger audiences, free ad-supported streaming services—known as FAST channels—have become a vital alternative for connecting with families and children. Toonz’s choice to shift towards this model demonstrates broader industry recognition that FAST platforms offer a viable route for monetising content whilst preserving accessibility. By partnering with LG Electronics, one of the world’s biggest TV makers, Toonz has secured premium placement on millions of devices across Indian households, eliminating barriers to viewership and guaranteeing its programming gets to viewers without subscription barriers.
Viswanath Rao, speaking on behalf of Toonz Media Group, highlighted that the channel represents the company’s deliberate approach to evolving viewing habits and the rise of connected TV. The working relationship with Amagi, a streaming technology provider relied upon by broadcasters and operators across dozens of countries, showcases Toonz’s dedication to creating platforms designed for major broadcasting requirements. For LG India, the addition of MyToonz reinforces its present selection of broadcast offerings, cementing the manufacturer’s role as a supplier of quality programmes free of subscription fees. This collaboration underscores how established media companies and device makers are joining forces to capture audiences in the FAST ecosystem.
- MyToonz builds on a quarter-century of animation expertise and production experience
- Service spans internationally produced properties and Indian programming
- Toonz creates in excess of 10,000 minutes of material per year in Thiruvananthapuram
- FAST model eliminates subscription requirements whilst enabling ad-supported monetisation
Established over 30 Years of Animated Content Leadership
MyToonz’s launch is supported by Toonz Media Group’s strong reputation in animation development, spanning more than 25 years of creative development at its Thiruvananthapuram base in Kerala. The studio’s prolific output—more than 10,000 minutes of bespoke programming annually—marks it as one of India’s most significant animation studios. This robust infrastructure and creative pedigree provide MyToonz with a significant competitive edge, ensuring the channel launches with a carefully selected collection of content rather than depending on minimal or formulaic material choices.
The scope of Toonz’s programming catalogue allows MyToonz to cater to broad audience needs and age demographics within the kids’ entertainment segment. Rather than launching with restricted content, the channel leverages decades of accumulated intellectual property and production knowledge. This foundation enables Toonz to stock MyToonz with quality content across multiple genres from the outset, whilst simultaneously continuing to produce new material to maintain engagement and engaging for viewers. The company’s proven ability to manage extensive production activities enhances its capability to support the FAST channel long-term.
A Varied Content Collection
MyToonz’s content portfolio demonstrates Toonz’s balanced emphasis on both internationally developed properties and distinctly Indian storytelling heritage. The channel offers titles including “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” encompassing animated adaptations of classic Indian narratives combined with contemporary children’s entertainment. This well-rounded selection attracts families seeking culturally resonant content whilst sustaining exposure to internationally recognised intellectual properties, positioning MyToonz as a genuinely inclusive platform.
Key Alliances Powering Worldwide Growth
Toonz Media Group’s scaling plans relies heavily on strategic partnerships with proven tech and delivery networks. The partnership with Amagi, a prominent platform specialist for FAST channels, delivers the foundational technology required for expanding MyToonz throughout various regions and platforms. Amagi’s platform is already deployed by media companies and streaming services in dozens of countries, offering demonstrated experience in managing large-scale streaming operations. This partnership allows Toonz to focus on content creation whilst utilising established technology built expressly for ongoing ad-supported streaming ventures. The arrangement demonstrates how production companies can accelerate global distribution by working alongside focused infrastructure specialists instead of developing custom platforms.
The relationship with LG Electronics represents another essential pillar of MyToonz’s distribution approach. By obtaining placement on LG’s smart TV platform across India, Toonz gains direct access to millions of households without requiring consumers to add supplementary software or sign up for separate services. This embedded distribution model substantially reduces hurdles to discoverability and adoption. LG’s current range of free channels creates an established ecosystem where MyToonz can thrive, whilst the company gains from LG’s hardware reach and brand reputation. As Toonz moves into Southeast Asia, Europe, North America, and the Middle East, comparable alliances with local smart TV producers and digital distribution services will become vital to reproducing this success across varied regions.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Systems Behind the Platform
Amagi’s technology platform forms the operational backbone of MyToonz, overseeing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is purpose-built to support IP-based distribution networks, which Amagi identifies as essential for creating sustainable, ad-supported streaming businesses. By leveraging Amagi’s proven platform rather than building proprietary technology, Toonz can roll out MyToonz rapidly across new markets whilst preserving consistent quality and reliability. This approach allows the company to channel resources toward content development and strategic partnerships rather than technical infrastructure, accelerating its global expansion timeline considerably.
Transforming Children’s Entertainment Delivery
MyToonz constitutes a notable change in how animated programming finds its audience across India and beyond. Rather than depending exclusively on traditional TV schedules or paid streaming services, Toonz is harnessing the FAST format to broaden availability of premium children’s shows. This model acknowledges the changing entertainment habits of today’s families, where adaptability, availability, and no-cost viewing have grown essential. By placing MyToonz on LG smart TVs, the company reduces obstacles that typically hinder accessing programming, enabling kids and households to encounter engaging shows without navigating complex app ecosystems or payment barriers.
Viswanath Rao’s statement that “content creators must adapt to them” highlights Toonz’s recognition of core market evolution. The FAST channel model allows the studio to capitalise on its vast library via ads whilst offering households high-quality content at no cost. This combined revenue strategy contrasts sharply from traditional paid streaming, where subscriber acquisition and retention drive profitability. For Toonz, which produces over 10,000 minutes of content each year from its Thiruvananthapuram facility, the FAST model provides an efficient distribution pathway that expands viewer access whilst maintaining economic viability. The launch demonstrates the company’s aspiration to position itself as a key player in children’s entertainment distribution rather than just a content producer.
- FAST channels eliminate subscription barriers whilst creating revenue through strategic advertising
- Direct smart TV integration delivers seamless access without requiring separate app downloads
- Ad-supported model allows Toonz to monetise extensive content libraries efficiently
